That is the core of why farming games are so popular.”įarmVille 2 is still Zynga’s top game, with a ranking of No. “It is a fun, charming escape,” Knight said. It’s like an escape from your bigger farm on the Web. On mobile, you get to enjoy the more leisurely life of running a small farm on the seaside. The new game picks up a lot of the improvements that Zynga made to FarmVille with the launch of FarmVille 2, and then it makes them work in a more contained space of a mobile device and a touchscreen interface.
The title has been in a soft launch with some external testing.
“We’ve created an opportunity for a company like Supercell with Hay Day by not bringing FarmVille to mobile,” admitted Don Mattrick, the chief executive of Zynga, in an interview with GamesBeat.įarmville 2: Country Escape will be available by the end of the second quarter for Android and iOS (it’ll hit Amazon’s Kindle at a later date). On mobile, Zynga has struck out, leaving room for rivals like Supercell’s Hay Day - and leaving the former social games giant struggling in a mobile-first world. More than 400 million people have played Zynga’s FarmVille games, but most of those have been on the PC.
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